Bleubird is here because of the passion of this short ass Northern Irish kid who has so far managed to put off growing up and joining the real world. He prefers winters in snowy mountains and summers by the running tide.

 Ever since my first season in a little resort called Valloire, I realised how passionate and loyal I was to the place. The same happened when I worked in Tignes and La Rosière too. It became clear to me that people are passionate about this new place they call home for 5-6 months and so the ‘Rear Tag’ was born. I thought that enabling people to have rear tags for their chosen resort on the back ass of their tee would be really cool, and it turns out the first customers thought so too. The ‘rear tag’ is now open to any ski resort or surf break or whatever people choose to ride in the world.

 Bleubird is unique for a few reasons. The rear tags make the clothing completely bespoke to each customer. We are also very eco-conscious. Given that mother nature provides us with glorious knee deep powder to ride and beautiful glassy waves to carve up, it seems only fair that we try to be as friendly back to mother nature as possible. This is what we are trying to do through Bleubird by trying to keep the operational side of Bleubird as eco-friendly as possible. In this industry it is extremely difficult, but we are and will continue to do our bit to minimise the negative effect we have on the environment. Our ethos for this will only continue to grow stronger as we grow as a company. Everything we do is created by us for your wants and needs. Love, passion, time, energy and skill goes into every product you order. It's made by riders, for riders. By me, for you.


Bleubird is a lot more than a brand. It’s not just sick clothing for you to wear. It has its own unique style; there is a story and person behind it all, there is passion running through it, like-minded, earth-friendly passion. It isn't some big brand name with dolla signs in its eyes. It's here for you, my brothas and sistas of the mountains and the ocean. I hope you jump on-board and join us as we continue to live for the next powder fix or swell.

 Much Love,