Bleubird is Ireland's No. 1 Outdoor Lifestyle Brand. Now in our 8th year of trading, we supply over 250 retailers globally from our headquarters in Northern Ireland. With an average increase in sales of 40% YoY over the past 4 years we are firmly in an exciting period of growth which we forecast to continue.

We’re a small, tight-knit team doing big things, with a loyal customer base and a growing footprint across both D2C and B2B. We're now looking for a passionate, driven, clued-in Marketing Executive to help us push the brand forward across all channels.

Based at our HQ in Parkgate, Ballyclare, Co. Antrim.

We’re looking for a creative, organised, data driven and proactive Marketing Executive to join the Bleubird team. This is a hands-on, full-time role focused on executing our multi-channel B2B (250 retail partners globally) and D2C marketing strategy across social media, email, content, ecommerce and trade.

You’ll work closely with the Brand Director to deliver campaigns, manage content, analyse the data to understand what is working and what isn't and ensure our brand shows up consistently and effectively across all platforms. Ideal for someone with 2+ years’ experience in a similar role who loves storytelling, strategy, performance marketing and the outdoors.

Renumeration: Competitive, dependant on experience level.

Marketing Strategy & Execution

• Execute the overall marketing strategy across all channels
• Work closely with the Brand Director and wider team to help shape and refine a multi-channel marketing plan
• Ensure all marketing activity supports business goals and is aligned with brand direction

Content Sourcing & Management

• Source, brief and manage content creators to meet seasonal and ongoing content needs for both in season and future lines
• Plan and coordinate lifestyle and studio shoots, ensuring content is delivered on time, on brand and on budget
• Distribute content effectively across all channels to maximise return and brand consistency
• Edit, reformat and categorise content into a well-organised library, identifying and filling gaps proactively

Email Marketing

• Develop the email marketing plan across both D2C and B2B audiences
• Build and send campaigns via Klaviyo, for local and international markets
• Regularly track and monitor the performance of our email strategy, adjusting when needed
• Manage and improve automated email flows, ensuring key customer touchpoints are covered and all gaps are covered

Social Media Management

• Lead organic social across Instagram, TikTok, LinkedIn, Pinterest and other relevant channels
• Create and manage a content calendar aligned with product launches and brand storytelling
• Monitor engagement, post consistently, and ensure the brand is showing up in the right places, in the right way
• Track and report on performance regularly, adjusting strategy based on insights

Website Management

• Keep the D2C Shopify store and B2B Orderspace platform updated with accurate product, content and campaign materials
• Upload new collections, update banners, manage copy and ensure strong online visual merchandising
• Support all seasonal and campaign activity through timely web updates
• Ensure relevant software, apps and plugins are managed, up to date and maximised. 

Planning & Reporting

• Track and report key metrics across social, email and web
• Support planning and execution of campaigns, ensuring timelines and deliverables are met
• Provide actionable insights to improve strategy and team efficiency
• Understand that marketing exists to drive sales, revenue, and ROI. Implement strategies to monitor and report on this
• Ability to tie campaigns to measurable business outcomes (conversions, CAC, ROAS, LTV)
• Ability to track, measure, and report on campaign performance
  Working closely with the sales team to align marketing with revenue goals

Budgeting & Coordination

• Manage marketing spend related to social, content and freelance resources
• Track and report on budgets, ensuring everything is delivered within agreed cost and timeframe
• Coordinate external creators, freelancers and contractors with clear briefs, timelines and expectations

• Minimum 2 years’ experience in a similar marketing, content, or ecommerce role
• Strong working knowledge of Shopify, Klaviyo, and social media platforms (Instagram, TikTok, LinkedIn, etc.)
• Confident creating and executing marketing campaigns across multiple channels (D2C and B2B)
• Entrepreneurial at heart with strong commercial awareness and brand sensitivity
• Highly motivated, proactive, and able to manage multiple projects in a fast-paced environment
• A natural problem solver and forward thinker, always looking for ways to improve and optimise
• Flexible and adaptable, with a genuine eagerness to learn and grow with the business
• Excellent organisational skills with the ability to work independently and deliver to deadlines
• Strong copywriting and creative briefing skills, with a sharp eye for detail
• Full UK Driving Licence and access to a vehicle for commuting and occasional shoots or events.

• Experience using Canva, Adobe Creative Suite or similar design tools
• Basic photo and video editing skills for content repurposing and POS design
• Familiarity with paid social campaigns, Meta Ads Manager or Google Ads
• Experience working with or briefing photographers, stylists, or content creators
• Familiarity with profitability metrics (margins, etc.)
• Knowledge of conversion rate optimisation (CRO) tactics
• Understanding of SEO and how it applies to product pages or blog content
• Passion for the outdoors, adventure lifestyle, and the Bleubird brand ethos

Hit the 'Apply Now' button below. You will be taken to the application page which is held on Google Forms. We will require you to answer a few questions and to upload your CV, Cover Letter and previous work/portfolio.