Bleubird is Ireland's No. 1 Outdoor Lifestyle Brand. Now in our 8th year of trading, we supply over 250 retailers globally from our headquarters in Northern Ireland. With an average increase in sales of 40% YoY over the past 4 years we are firmly in an exciting period of growth which we forecast to continue.

We’re a small, tight-knit team doing big things, with a loyal customer base and a growing footprint across both D2C and B2B. We’re searching for someone with a passion for business, marketing and learning. The development of the Bleubird brand requires all areas of the business to be firing on all cylinders. You will be involved in many aspects of the business, however the focus will be on Marketing and Coordination. This role would suit someone who excels at execution, organisation, planning and initiative. You will potentially learn more from your first year at Bleubird than your next 5 years in a traditional professional environment.

Bleubird is growing. If successful, you will have the opportunity to grow with the company and develop your career in the area you enjoy the most within the business.

This is a hands-on, detail-oriented role for someone who thrives on organisation, follow-through and has an eye for design/creativity. You’ll work closely with the Brand Director to plan, coordinate, and execute marketing and brand projects - from photoshoots to product launches, b2b communications, trade events, content rollouts, creator souring and communication, retail campaigns, social media and email management.

You don’t need to have studied marketing or have years of experience - what matters most is that you’re proactive, organised, have an eye for good design, strong communication, and have the ability to simply get things done. If you love organisation, enjoy a fast-paced environment, and want to grow within an ambitious, creative brand where the sky is the limit - this could be for you.

Renumeration: Competitive, depending on experience.

Planning & Coordination

• Support the Brand Director in developing and delivering seasonal and ongoing marketing plans
• Coordinate timelines, assets, and deliverables across internal and external teams
• Keep campaigns on schedule and ensure all moving parts (content, web updates, emails, social, etc.) align and go live on time
• Maintain an organised overview of all brand activity — launches, campaigns, and events

Content Organisation & Execution

• Source, brief, and coordinate with content creators, photographers, and freelancers
  Manage the flow of content — from shoot planning to file organisation and campaign rollout across all platforms, web, email, social, b2b, printed
• Ensure all assets are delivered on time, correctly formatted, and on brand, ready for launch when required
• Keep content libraries up to date and easy to navigate with consistent communication internally and externally with updates and newness
• Coordinate point-of-sale (POS) and in-store branding for retail partners
• Assist with trade show preparation & retail launches
• Help ensure brand consistency across all touch-points, locally and internationally, digital and physical

Digital & Communication Support

• Assist in planning and scheduling email and social campaigns
• Keep the website updated with new content, imagery, and copy as needed
• Liaise with freelancers or agencies when required to keep projects moving or source new content
• Support reporting and insights by tracking campaign performance, key dates and web sales

Team & Administrative Support

• Maintain marketing calendars, asset trackers, and shoot schedules
• Coordinate logistics for photo/video shoots and events
• Manage budgets, invoices, and timelines related to marketing projects
• Provide general brand and marketing support where needed
• Ensure wider team is aware of all relevant marketing activity

• Exceptionally organised with strong attention to detail
• Able to manage multiple projects simultaneously and meet deadlines
• A self-starter who enjoys taking ownership and seeing things through
• Strong written and verbal communication skills
• Good eye for design, aesthetics, and brand presentation
• Confident using digital tools (e.g. Google Workspace, Canva, Exel, or similar platforms)
• Comfortable collaborating with creatives and managing freelancers or suppliers
  Positive, proactive attitude with a willingness to learn and adapt
• Full UK Driving Licence and access to a vehicle for commuting and occasional shoots/events

Hit the 'Apply Now' below or at the start of this role. You will be taken to the application page which is held on Google Forms. We will require you to answer a few questions and to upload your CV, Cover Letter and previous work/portfolio.

Bleubird is Ireland's No. 1 Outdoor Lifestyle Brand. Now in our 8th year of trading, we supply over 250 retailers globally from our headquarters in Northern Ireland. With an average increase in sales of 40% YoY over the past 4 years we are firmly in an exciting period of growth which we forecast to continue.

We’re a small, tight-knit team doing big things, with a loyal customer base and a growing footprint across both D2C and B2B. We're now looking for a passionate, driven, clued-in Marketing Executive to help us push the brand forward across all channels.

We’re looking for a creative, organised, data driven and proactive Marketing Executive to join the Bleubird team. This is a hands-on, full-time role focused on executing our multi-channel B2B (250 retail partners globally) and D2C marketing strategy across social media, email, content, ecommerce and trade.

You’ll work closely with the Brand Director to deliver campaigns, manage content, analyse the data to understand what is working and what isn't and ensure our brand shows up consistently and effectively across all platforms. Ideal for someone with 2+ years’ experience in a similar role who loves storytelling, strategy, performance marketing and the outdoors.

Renumeration: Competitive, dependant on experience level.

Marketing Strategy & Execution

• Execute the overall marketing strategy across all channels
• Work closely with the Brand Director and wider team to help shape and refine a multi-channel marketing plan
• Ensure all marketing activity supports business goals and is aligned with brand direction

Content Sourcing & Management

• Source, brief and manage content creators to meet seasonal and ongoing content needs for both in season and future lines
• Plan and coordinate lifestyle and studio shoots, ensuring content is delivered on time, on brand and on budget
• Distribute content effectively across all channels to maximise return and brand consistency
• Edit, reformat and categorise content into a well-organised library, identifying and filling gaps proactively

Email Marketing

• Develop the email marketing plan across both D2C and B2B audiences
• Build and send campaigns via Klaviyo, for local and international markets
• Regularly track and monitor the performance of our email strategy, adjusting when needed
• Manage and improve automated email flows, ensuring key customer touchpoints are covered and all gaps are covered

Social Media Management

• Lead organic social across Instagram, TikTok, LinkedIn, Pinterest and other relevant channels
• Create and manage a content calendar aligned with product launches and brand storytelling
• Monitor engagement, post consistently, and ensure the brand is showing up in the right places, in the right way
• Track and report on performance regularly, adjusting strategy based on insights

Website Management

• Keep the D2C Shopify store and B2B Orderspace platform updated with accurate product, content and campaign materials
• Upload new collections, update banners, manage copy and ensure strong online visual merchandising
• Support all seasonal and campaign activity through timely web updates
• Ensure relevant software, apps and plugins are managed, up to date and maximised. 

Planning & Reporting

• Track and report key metrics across social, email and web
• Support planning and execution of campaigns, ensuring timelines and deliverables are met
• Provide actionable insights to improve strategy and team efficiency
• Understand that marketing exists to drive sales, revenue, and ROI. Implement strategies to monitor and report on this
• Ability to tie campaigns to measurable business outcomes (conversions, CAC, ROAS, LTV)
• Ability to track, measure, and report on campaign performance
  Working closely with the sales team to align marketing with revenue goals

Budgeting & Coordination

• Manage marketing spend related to social, content and freelance resources
• Track and report on budgets, ensuring everything is delivered within agreed cost and timeframe
• Coordinate external creators, freelancers and contractors with clear briefs, timelines and expectations

• Minimum 2 years’ experience in a similar marketing, content, or ecommerce role
• Strong working knowledge of Shopify, Klaviyo, and social media platforms (Instagram, TikTok, LinkedIn, etc.)
• Confident creating and executing marketing campaigns across multiple channels (D2C and B2B)
• Entrepreneurial at heart with strong commercial awareness and brand sensitivity
• Highly motivated, proactive, and able to manage multiple projects in a fast-paced environment
• A natural problem solver and forward thinker, always looking for ways to improve and optimise
• Flexible and adaptable, with a genuine eagerness to learn and grow with the business
• Excellent organisational skills with the ability to work independently and deliver to deadlines
• Strong copywriting and creative briefing skills, with a sharp eye for detail
• Full UK Driving Licence and access to a vehicle for commuting and occasional shoots or events.

Hit the 'Apply Now' below. You will be taken to the application page which is held on Google Forms. We will require you to answer a few questions and to upload your CV, Cover Letter and previous work/portfolio.