Privacy Policy
Last updated: 31/08/2026
Bleubird ("we", "us", "our") respects your privacy and is committed to protecting your personal data. This policy explains how we collect, use, and protect your information when you visit Bleubird.com, shop with us, or interact with our marketing.
Bleubird LTD [NI658374], with a registered address at Unit 6, Hollybank Business Park, Newtownabbey/Ballyclare, Co. Antrim, Northern Ireland. If you have any questions about this policy or how we handle your data, contact us at hello@bleubird.com.
1. What data we collect
Depending on how you interact with us, we may collect:
- Contact details: name, email address, postal address, phone number
- Order information: items purchased, order value, payment confirmation (we do not store your full card details. These are handled by our payment processor)
- Account information: if you create an account, your login details and order history
- Marketing preferences: whether you've opted in to email marketing, and your engagement with those emails (opens, clicks)
- Browsing data: pages visited, device and browser type, IP address, and cookie data (see Section 6)
- Customer service communications: messages you send us, including via email or contact forms
2. How we collect it
- Directly from you: when you place an order, create an account, sign up to our newsletter, or contact us
- Automatically: through cookies and similar technologies when you browse our site
- From third parties — such as our advertising and analytics partners (see Section 4)
3. Why we use your data and our legal basis
| Purpose | Legal basis |
|---|---|
| Processing and fulfilling your order | Performance of a contract |
| Customer service and order queries | Performance of a contract / legitimate interests |
| Sending marketing emails (if opted in) | Consent |
| Improving our site and product range | Legitimate interests |
| Fraud prevention and security | Legitimate interests / legal obligation |
| Retargeting and paid advertising | Consent (via cookie preferences) |
| Complying with tax and accounting law | Legal obligation |
You can withdraw consent for marketing at any time (see Section 7).
4. Who we share your data with
We share personal data with trusted third parties who help us run Bleubird. We never sell your data. These include:
- Shopify: our e-commerce platform, which processes orders and payments
- Klaviyo: our email marketing platform, used to send order confirmations and, where you've opted in, marketing emails
- Payment processors (e.g. Shopify Payments, PayPal, or similar): to securely process transactions
- Delivery couriers: to fulfil and ship your order
- Meta (Facebook/Instagram):for advertising and retargeting, where you've consented to marketing cookies
Each of these providers processes data under their own privacy and security obligations, and we only share what's necessary for them to provide their service to us.
5. International transfers
Bleubird ships to and operates across the UK, Ireland, France, Germany, Finland, Austria, and Norway. Some of our service providers (including Shopify, Klaviyo, and Meta) may process data outside the UK/EEA, including in the United States. Where this happens, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or equivalent adequacy protections.
6. Cookies
Our site uses cookies to:
- Keep your basket working and remember your preferences
- Understand how visitors use our site (analytics)
- Show relevant ads and measure their performance (e.g. via the Meta pixel)
You can manage or withdraw cookie consent at any time via our cookie banner / cookie settings. Essential cookies (needed for the site to function) cannot be switched off.
7. Your rights
Under UK GDPR and, where applicable, EU GDPR, you have the right to:
- Access the personal data we hold about you
- Correct inaccurate or incomplete data
- Erase your data ("right to be forgotten"), in certain circumstances
- Restrict or object to certain processing
- Data portability: receive your data in a portable format
- Withdraw consent for marketing at any time, by using the unsubscribe link in any email or contacting us directly
To exercise any of these rights, email us at [hello@bleubird.com]. We'll respond within one month, as required by law.
You also have the right to complain to a supervisory authority: in the UK, this is the Information Commissioner's Office (ICO), and in Ireland, the Data Protection Commission (DPC).
8. Data retention
We keep personal data only as long as necessary:
- Order and transaction records: retained for [6 years] to meet tax and accounting obligations
- Marketing data: retained until you unsubscribe or your data becomes inactive, per our email platform's data hygiene policy
- Account data: retained while your account is active, or deleted on request
9. Security
We use industry-standard measures : including secure hosting via Shopify, encrypted payment processing, and access controls on internal systems: to protect your data against unauthorised access, loss, or misuse.
10. Children's privacy
Bleubird.com is not directed at children, and we do not knowingly collect personal data from anyone under 16.
11. Changes to this policy
We may update this policy from time to time to reflect changes in our practices or the law. The "Last updated" date at the top will always reflect the most recent revision.
12. Contact us
For any questions about this policy or your personal data:
Email: [hello@bleubird.com]
