Who we are
Founded in a small bedroom in the French Alps in 2016, Bleubird has grown into Ireland’s leading outdoor lifestyle brand, with wholesale accounts and customers across Ireland, the UK, France, Germany, Finland and Denmark.
What started as apparel for skiers and snowboarders quickly evolved into a broader outdoor lifestyle brand inspired by nature and adventure.
In 2020, founder Matt teamed up with longtime friend Michael, shifting from e-commerce to a wholesale model. Today, we have showrooms in five countries, five retail stores, and a growing team based in Newtownabbey, Northern Ireland.
Driven by passion, energy, and a love for the outdoors, we are committed to creating the most functional, ethical, and stylish outdoor lifestyle products - designed for those seek adventure wherever that may be. For the moments that last, long after they are gone, for the days that count.
Closing October 5th 2025
Open - Marketing Executive
About Us
Bleubird is Ireland's No. 1 Outdoor Lifestyle Brand. Now in our 8th year of trading, we supply over 250 retailers globally from our headquarters in Northern Ireland. With an average increase in sales of 40% YoY over the past 4 years we are firmly in an exciting period of growth which we forecast to continue.
We’re a small, tight-knit team doing big things, with a loyal customer base and a growing footprint across both D2C and B2B. We're now looking for a passionate, driven, clued-in Marketing Executive to help us push the brand forward across all channels.
Based at our HQ in Parkgate, Ballyclare, Co. Antrim.
The Role
We’re looking for a creative, organised, data driven and proactive Marketing Executive to join the Bleubird team. This is a hands-on, full-time role focused on executing our multi-channel B2B (250 retail partners globally) and D2C marketing strategy across social media, email, content, ecommerce and trade.
You’ll work closely with the Brand Director to deliver campaigns, manage content, analyse the data to understand what is working and what isn't and ensure our brand shows up consistently and effectively across all platforms. Ideal for someone with 2+ years’ experience in a similar role who loves storytelling, strategy, performance marketing and the outdoors.
Renumeration: Competitive, dependant on experience level.
Key Responsibilities include (but not limited to)
Marketing Strategy & Execution
- Execute the overall marketing strategy across all channels
- Work closely with the Brand Director and wider team to help shape and refine a multi-channel marketing plan
- Ensure all marketing activity supports business goals and is aligned with brand direction
Content Sourcing & Management
- Source, brief and manage content creators to meet seasonal and ongoing content needs for both in season and future lines
- Plan and coordinate lifestyle and studio shoots, ensuring content is delivered on time, on brand and on budget
- Distribute content effectively across all channels to maximise return and brand consistency
- Edit, reformat and categorise content into a well-organised library, identifying and filling gaps proactively
Email Marketing
- Develop the email marketing plan across both D2C and B2B audiences
- Build and send campaigns via Klaviyo, for local and international markets
- Regularly track and monitor the performance of our email strategy, adjusting when needed
- Manage and improve automated email flows, ensuring key customer touchpoints are covered and all gaps are covered
Social Media Management
- Lead organic social across Instagram, TikTok, LinkedIn, Pinterest and other relevant channels
- Create and manage a content calendar aligned with product launches and brand storytelling
- Monitor engagement, post consistently, and ensure the brand is showing up in the right places, in the right way
- Track and report on performance regularly, adjusting strategy based on insights
Website Management
- Keep the D2C Shopify store and B2B Orderspace platform updated with accurate product, content and campaign materials
- Upload new collections, update banners, manage copy and ensure strong online visual merchandising
- Support all seasonal and campaign activity through timely web updates
- Ensure relevant software, apps and plugins are managed, up to date and maximised.
Planning & Reporting
- Track and report key metrics across social, email and web
- Support planning and execution of campaigns, ensuring timelines and deliverables are met
- Provide actionable insights to improve strategy and team efficiency
- Understand that marketing exists to drive sales, revenue, and ROI. Implement strategies to monitor and report on this
- Ability to tie campaigns to measurable business outcomes (conversions, CAC, ROAS, LTV)
- Ability to track, measure, and report on campaign performance
Working closely with the sales team to align marketing with revenue goals
Budgeting & Coordination
- Manage marketing spend related to social, content and freelance resources
- Track and report on budgets, ensuring everything is delivered within agreed cost and timeframe
- Coordinate external creators, freelancers and contractors with clear briefs, timelines and expectations
The Essential Stuff...
- Minimum 2 years’ experience in a similar marketing, content, or ecommerce role
- Strong working knowledge of Shopify, Klaviyo, and social media platforms (Instagram, TikTok, LinkedIn, etc.)
- Confident creating and executing marketing campaigns across multiple channels (D2C and B2B)
- Entrepreneurial at heart with strong commercial awareness and brand sensitivity
- Highly motivated, proactive, and able to manage multiple projects in a fast-paced environment
- A natural problem solver and forward thinker, always looking for ways to improve and optimise
- Flexible and adaptable, with a genuine eagerness to learn and grow with the business
- Excellent organisational skills with the ability to work independently and deliver to deadlines
- Strong copywriting and creative briefing skills, with a sharp eye for detail
- Full UK Driving Licence and access to a vehicle for commuting and occasional shoots or events.
Desirable but not essential...
- Experience using Canva, Adobe Creative Suite or similar design tools
- Basic photo and video editing skills for content repurposing and POS design
- Familiarity with paid social campaigns, Meta Ads Manager or Google Ads
- Experience working with or briefing photographers, stylists, or content creators
- Familiarity with profitability metrics (margins, etc.)
- Knowledge of conversion rate optimisation (CRO) tactics
- Understanding of SEO and how it applies to product pages or blog content
- Passion for the outdoors, adventure lifestyle, and the Bleubird brand ethos
The Application
Hit the 'Apply Now' button below. You will be taken to the application page which is held on Google Forms. We will require you to answer a few questions and to upload your CV, Cover Letter and previous work/portfolio.
We will also ask you to complete a short task which will give us insight into your thinking, creativity, and ability to execute across key areas of the role.
Closing October 12th 2025
Open - Warehouse Operative
About Us
Bleubird is Ireland's No. 1 Outdoor Lifestyle Brand. Now in our 8th year of trading, we supply over 250 retailers globally from our headquarters in Northern Ireland. With an average increase in sales of 40% YoY over the past 4 years we are firmly in an exciting period of growth which we forecast to continue.
We’re a small, tight-knit team doing big things, with a loyal customer base and a growing footprint across both D2C and B2B. We're now searching for an enthusiastic hard working warehouse operative to work with our operations and warehouse teams as we enter the next phase of exciting growth.
Based at our HQ in Parkgate, Ballyclare, Co. Antrim.
The Role
We’re looking for a hard working energetic Warehouse Operative to join the Bleubird team. This is a hands-on, full-time role focused on delivering operational excellence within the Bleubird business.
You will be a member of the Bleubird team where your opinion and
insight matter. You’ll work closely with the Warehouse Supervisor and Operations Coordinator to help deliver operational excellence in a fast growing business. You will have the opportunity
to grow and develop in your role at the same pace as the growth of the company.
This is a rare opportunity to work in a fast-growing consumer product company with a social conscience. We’re searching for someone with energy, great people skills,
attention to detail, and ‘a completer-finisher’.
Key Responsibilities include (but not limited to)
Processing outbound orders - both the e-commerce and B2B channels, ensuring on time delivery in full, warehouse pick and pack accuracy and chasing ‘stragglers’.
Coordinating with couriers / hauliers on daily pickups and input on which couriers / hauliers we partner with.
Processing inbound stock deliveries - full container loads to carton quantities, ensuring supplier conformance with packaging charters, coordinating the efficient and accurate booking in of stock to allow timely turnaround of outbound orders.
Assisting with stock management - ensuring stock accuracy, cycle counts on stock. Stock management across different sites - ensuring stock is called back to the primary warehouse on time to meet demand.
Operational problem solving - Identifying problems in operations processes and work with the warehouse supervisor and operations coordinator to resolve them in a quick and timely manner.
Warehouse Excellence - weekly sweeps to ensure the warehouse is kept in an immaculate condition.
The Essential Stuff...
- Full UK Driving Licence and access to a vehicle for commuting
- A problem solver
- Highly motivated and proactive with the ability to multitask
- Strong organisational skills and ability to work independently and efficiently
- Computer literate
Desirable but not essential...
- Passion for the outdoors, adventure lifestyle, and the Bleubird brand ethos
- Forklift licence or previous experience operating a forklift and willingness to be trained on the Bleubird Forklift with our official training partners.
- Experience of working in a busy warehouse environment
Closing October 12th 2025
Open - Marketing Internship
About Us
Bleubird is Ireland's No. 1 Outdoor Lifestyle Brand. Now in our 8th year of trading, we supply over 250 retailers globally from our headquarters in Northern Ireland. With an average increase in sales of 40% YoY over the past 4 years we are firmly in an exciting period of growth which we forecast to continue.
We’re a small, tight-knit team doing big things, with a loyal customer base and a growing footprint across both D2C and B2B. We're now looking for an enthusiastic and creative marketing intern to help support the execution of our marketing campaigns across all channels.
The Role
We’re looking for a creative, organised, motivated and proactive Marketing Intern to join the Bleubird team. This is a hands-on, full-time role focused on supporting the execution of our multi-channel B2B (250 retail partners globally) and D2C marketing strategy across social media, email, content, ecommerce and trade.
You’ll gain valuable experience in a fast-paced outdoor lifestyle brand, working closely with the Brand Director and wider team. This is an amazing opportunity to gain marketing experience from a rapidly growing international brand.
The role is 2-3 flexible days per week, but 1 full day Saturday required.
Mainly based at our Ballyhackamore store, but some requirement to be at our HQ in Ballyclare.
The role ends on 31st December, but there is an opportunity to continue into 2026.
Key Responsibilities include (but not limited to)
Content Management
- Help with sourcing and delivering content requirements
- Help categorise, structure and organise our digital assets for ease of access across all areas of the business
- Help with the sourcing and management of content creators
- Help keep both our D2C website and B2B website up to date with the latest assets and graphics.
Email Marketing
- Help plan email newsletter campaigns
- Help with the building of email newsletters both D2C and B2B
Social Media Management
- Support in the creation and scheduling of social media content across Instagram, TikTok, and other platforms.
- Conduct market research to identify trends and opportunities in the outdoor lifestyle and apparel space.
- Provide general administrative support to the marketing team as required.
Other Marketing Opportunities
- Assist in any other marketing projects or campaigns
The Essential Stuff...
- A strong interest in marketing, content creation, and the outdoor lifestyle space.
- Familiarity with social media platforms and current digital trends.
- Excellent written and verbal communication skills.
- Strong organisational skills and the ability to manage multiple tasks.
- Enthusiasm to learn and contribute to a small but dynamic brand.
- A natural problem solver and forward thinker, always looking for ways to improve and optimise
- Flexible and adaptable, with a genuine eagerness to learn and grow with the business
- Excellent organisational skills with the ability to work independently and deliver to deadlines
- Full UK Driving Licence and access to a vehicle for commuting and occasional shoots or events.
Desirable but not essential...
- Experience using Canva, Adobe Creative Suite or similar design tools
- Basic photo and video editing skills for content repurposing and POS design
- Experience with e-commerce platforms
- Creative flair with an eye for design, branding, and storytelling.
- Passion for the outdoors, adventure lifestyle, and the Bleubird brand ethos
Please note, you will be required to apply through a Google Form. If you have any issues with this application format, please email us on:
hr@bleubird.com
Who we've got so far...

Matt Creighton
Founder
Matt is the guy who started things in 2016. Does a bit of marketing, and bit of this and that these days.

Michael Heaslip
CEO
Michael joined Matt in 2020. Old mates became business partners. He steers the ship.

Abigail Mateer
Head of Product
Abigail joined in 2022. She studied design & fashion and now creates the goods.

Erin Boyd
Strategic Account Manager
Erin joined 2022. She keeps our wholesale customers stocked up and happy as.

Sam Canning
Global Business Development Manager
Sam joined in 2021. He's the road-man. Out in the field, knocking doors, making mates.

Ian Murray
Warehouse Supervisor
Ian joined in 2023. He is quite possibly the most positive guy on the Emerald Isle.

Alice Beaulieu
Country Manager (France)
Alice joined in 2024. Based in France, she keeps our French customers smiling.

Pete Byrne
Operations and Finance Coordinator
Originally 'The Intern'. Pete does excel stuff - a numbers guy.

Lydia Varah-Dicks
Customer Success Coordinator
Lydia is the latest recruit. A customer relationship pro. No issue too tough. Always wearing a smile.

Helen O'Hara
Production Coordinator
Our latest recruit with a load of experience in fashion production and design. Helen works closely with Abigail to give Bleubird product life.